I know that at this moment, you are wondering what I’m talking about. Who gives a speech in an elevator anyway? And what does this have to do with Export? What I mean by an “elevator speech” is a short description of what you do, or the point you want to make, presented in the time it takes an elevator to go from the top floor to the first floor or vice versa.
In export business, you never know when you have the opportunity to meet with someone who can turn your fortune by providing some assistance either directly or indirectly, in getting your product or service into a new market. It could be on a plane, waiting in an airport, attending a trade show, attending a conference, in a hotel lobby, at a wedding reception etc. You always have to be ready to present your product and your company, without a preparation or a power point presentation, no frills, no props, just RAW PASSION.
Why prepare an “elevator speech”?
It is imperative to work on this two to three minute presentation until it is perfectly crafted. This is the one kind of speech that I do suggest memorizing. Make it such a part of you that if someone woke you up from a sound sleep in the middle of the night, and asked you what you do, you would smoothly and without hesitation tell them your “elevator speech.” This speech will serve as your introduction to others, so it has to be good!
To whom do I present my “elevator speech”?
The more often you give your short speech, the better it will become. You will have so much fun experiencing the unique reactions to what you are saying, you will easily be able to add enthusiasm and energy to the telling. I suggest taking advantage of a wide variety of gatherings and networking events. And, don’t worry, if your “elevator speech” isn’t smooth, easy, or natural in the beginning. If you stick with it, you will find that it gets better and better, and before long, you will be getting a surprising amount of business — or, at least a number of contacts who want your business card and to stay in touch. You will also be remembered.
This FREE Ebook entitled – ‘Mastering the Elevator Speech’ is precise and easy to read and understand, exactly as an Elevator Speech is supposed to be.
Get your copy if Mastering the Elevator Speech. Instant download – Fill the form below.
