In business, knowledge is power. In international trade, knowledge is survival. You must know as much or more than your global customers, suppliers and competitors. A single mis-step could not only result in lost sales and profits, but can result in setbacks which can take a long time to recover. In general, it is thought that the average time that a company needs to consolidate its export activities in a market is three years. Hence when a company decides to start out in export, it has to commit itself with all the consequences and should not retract in the face of early adversities that may arise, as this could seem like a company being irresponsible in its commercial relations….Article : Read More>>
This Ebook – The Nuts and Bolts of Export Marketing is the first part of a series on ‘Nuts and Bolts’ of Exporting. This 300 page, content rich ebook is an in-depth study in the Marketing Fundamentals to succeed in an Export business or in taking your product into international markets. Lessons learnt by leading International Marketing Guru - Phillip Kotler and Internet Marketing Guru – Cory Rudly are passed over to you in a manner to ‘plug and play’ in real life situations. The book can be used as an off the shelf manual to guide your company as it seeks to enter export markets.
Some critical areas covered are Export country Assessment, Taking your business online, Marketing Intelligence, Brand Building and Developing a Value preposition, The Marketing Mix (4 P’s) Planning and Organizing export markets, Evaluating and Controlling Export markets, Market Segmentation, Positioning and much more. ….Read More>>
This Ebook – The Nuts and Bolts of Export Planning is an in-depth study in the Planning and Strategy Fundamentals to succeed in an Export business or in taking your product into international markets. When a company decides to develop an export business, planning is critical to answer key questions such as which are the best products to export, which markets to focus on in the short term, medium term and long term, what channel of distribution to use, pricing for export markets and many other questions. How to develop good business strategy? This unique, easy to apply approach on developing good business strategy is an approach used by CEO of the century, former GE Chairman and Business Guru, Jack Welch. Nowhere can you find a more comprehensive and well put together book on export planning and export strategy to guide your company to win in export markets. The book can be used as an off the shelf manual to guide your company as it seeks to enter export markets.
This 200 page ebook outlines all the market research and information gathering techniques required to develop a plan to guide your export business. Apart from all the ‘How to’ explanations, the book has a detailed template about developing an export plan as well as a case study. ….Read More>>
This Ebook – The Nuts and Bolts: Export Tips is a survival guide that provides key tips and advice by leading exporters worldwide about the field of Exporting. For difficult markets, it provides a wealth of knowledge on how to get through the maze and be successful. After you have learnt all about the fundamentals of exporting, and you think you know enough, this book awakens new learning on the fine points that will make your export program successful. Many exporters trying to penetrate a new market give-up when they are very close to success, or they may be in a market with a distributor partner, and the relationship and results are not good. Here is where we need to take a step back and analyze what’s going wrong. . ….Read More>>
This Ebook – Executing Great Customer Service, is a practical guide that can be used as an off the shelf hand book to all employees , especially frontline staff that directly interact with external customers. The book is an easy read organized in three ‘easy to read’ sections that covers the Basics of Customer Service, Managing The Moments of Truth (10 Action Ready Strategies) and The Triple Win Reward System. . ….Read More>>
This Ebook – Exceeding Customer Expectations provides a deep understanding of the gap between customer dis-satisfaction, meeting customer expectations and exceeding customer expectations, and how these impact on customer retention and delivering results to the bottom line. In addition, it offers the tools and Best Practices required to build the Customer Service structure and systems that would ensure that your organization meets and exceeds customer expectations. This is a practical guide that can be used as an off the shelf hand book to all managers and supervisors with the responsibility of ensuring the company maintains a high level of customer service, and this drives results to the bottom line. The book is an easy read organized in three ‘easy to read’ sections that covers the Basics of Customer Expectations of Service, Understanding the Customer Requirements, Building Customer Relationships, and Service Recovery Customer Service. . ….Read More>>
A critical part of exporting is to understand the costing and pricing for that market. Incoterms are Internationally recognized commercial terms which indicates the responsibilities of buyer and seller depending on where the transaction starts. and passing of title and risk. Choice of the right Incoterm will affect costs / margins, but the buyer will have to weigh costs versus risk. Learn all about Incoterms and Export Costing and Export Pricing in this well researched 50 page Ebook. Articles are also included by industry Experts. ….Read More>>
Get critical market research information with all key economic and trade indicators for each country in the Caribbean and Latin America or forty seven (47) countries. Key indicators include population, per capita income, exchange rates, unemployment rate, rate of inflation, country competitiveness ranking, country ease of doing business ranking, country corruption ranking and level of Non Tariff Barriers. This information would give the importer or exporter a good ‘feel’ for what they can expect in terms of doing business in a particular country in the Caribbean and Latin America. Just fill out form below to view this spreadsheet. ….Read More>>
Get critical market research information with all key Trade Agreements for each country in the Caribbean and Latin America or forty seven (47) countries. Key Agreements include Bilateral Trade Agreements, Multilateral Trade Agreements, Preferential Trade Agreements, Customs Union, Free Trade Agreements and economic indicators include population, exchange rates, per capita income and level of Non-Tariff barriers. This information would give the importer or exporter a good ‘feel’ for what they can expect in terms of doing business in a particular country in the Caribbean and Latin America. .....Read More>>
ExportCourse.Com Trade Tutorial is designed provide the best export training tutorial to help exporters of all experience levels. Whether you're thinking about getting involved in international trade, or are already exporting, a review of the extensive materials in this tutorial will help you obtain a better understanding of how to succeed. Learn how to Get Started, Researching New Markets, Export Strategy and Financing Exports. ….Read More>>
Learn everything We've learned about the export business and how to be successful in export in the last 25 years...
For almost three decades our team have worked in export business. We have been showing new traders how to capitalize on the incredible opportunities in exporting products to international markets. The information is very general and can apply to any company operating in any country of the world. ….Read More>>
We break the plan down, step-by-step, detailing for you the PURPOSE of each section, a structure with guided questions to get you to the finished plan. The layout of a export plan can differ from plan to plan. However, this free export plan does include ALL of the critical elements that you need when writing your export plan, regardless of the business's stage of growth. ….Read More>>
In export business, you never know when you have the opportunity to meet with someone who can turn your fortune by providing some assistance either directly or indirectly, in getting your product or service into a new market. It could be on a plane, waiting in an airport, attending a trade show, attending a conference, in a hotel lobby, at a wedding reception etc. You always have to be ready to present your product and your company, without a preparation or a power point presentation, no frills, no props, just RAW PASSION. ….Read More>>
Free International Trade Links including E Marketplaces, E Portals, Country and Region Trade links and Other Useful Trade Information Links. Click here.
